All Categories - HE SIJIE

Imperial Choisy
A history of immigration hidden behind the signage
Thesis DNSEP 2019-2020

My thesis from DNSEP Imperial Choisy: a history of immigration hidden behind the signage,
mainly focused on research concerning the new aesthetics of graphic design of
the signage of Chinese stores, nourished by the culture of Chinese immigrants in Paris,
and I tried to discover the story that was hidden there. This thesis highlights the culture of immigration
from an aesthetic and sociological point of view. I presented the composite identity of Chinese immigrants,
the way in which nostalgia was expressed by signages and urban spaces and
the types of Orientalisms present in certain films and in everyday life.

INSTAGRAM artotheque.esadhar

INSTAGRAM esadhar_edition